In a move that underscores the changing landscape of media consumption, the Television Academy confirmed on Tuesday, October 6, that the Emmys will transition to Amazon Prime Video. This landmark agreement ensures that for the first time in years, the awards show will have a dedicated, long-term home, departing from its longstanding 'Wheel Deal' rotation among CBS, NBC, Fox, and ABC.
The new arrangement will see the Emmys stream for free to audiences worldwide on Prime Video, despite the platform typically operating as a subscription service. This global accessibility is a key component of the deal, aiming to broaden the awards' reach in an increasingly interconnected television industry.
The decision comes amidst a trend of declining viewership for awards shows on broadcast television. The 2026 Emmys, which aired on NBC and were hosted by Mariska Hargitay, reportedly drew only 6.8 million viewers, a 10 percent drop from the previous year. This mirrors a broader industry pattern, with other major awards, like the Oscars, also exploring new digital distribution avenues, such as their recent move to YouTube.
Cris Abrego, chair of the Television Academy, emphasized the global vision behind the move, stating, "Television has never been more global, and the Emmys should be a celebration that the world can share." He added, "Having a dedicated home with Prime Video allows us to build on that legacy with unprecedented global reach and a broader commitment to the Television Academy and our mission throughout the year. Amazon shares our deep respect for the history of the Emmys and brings the investment, innovation and scale to help us shape their next chapter."
Mike Hopkins, head of Prime Video and Amazon MGM Studios, echoed this sentiment, highlighting Amazon's commitment to delivering top-tier entertainment. "For nearly eight decades the Emmys have recognized the best storytelling and talent in television, and we’re honored that Prime Video will be trusted as the global home for this celebration over the next six years," Hopkins said. "Streaming the Emmys free on Prime Video is another way we’re delivering the best in entertainment to our customers worldwide, and we look forward to collaborating with the Television Academy on this iconic event."
For Amazon Prime Video, securing the Emmy Awards adds another high-profile, ad-supported live event to its portfolio, following its successful acquisition of Thursday Night Football from the NFL. This strategy points to a growing focus on leveraging major cultural events to attract and engage a wider audience, both within and outside its subscriber base.
The Television Academy itself has been undergoing significant changes, including a recent merger with NATAS (National Academy of Television Arts & Sciences). This reunion brought the Primetime and Daytime Emmys under a single organizational roof, streamlining operations and strengthening the academy's overall mission. While Amazon shows like Fleabag and The Marvelous Mrs. Maisel have previously been strong Emmy contenders, the streamer did not secure nominations in the major Outstanding Comedy, Drama, or Limited Series categories this year, making this new partnership a timely strategic move for both parties.