Summer U.S. Box Office Hits All-Time $4.76B Record: How Audiences Surrendered To Moviegoing

2026年的夏季档出乎所有人的意料，美国国内票房创下47.6亿美元的历史新高，观影人次也显著增长。这一惊人的复苏预示着观众行为的明显转变，影迷们正…

2026年的夏季档以令人震惊且出乎意料的纪录收官，美国国内票房创下了47.6亿美元的历史新高。这一里程碑式的成就并非仅仅得益于票价上涨；观影人次本身也大幅增长，超过3.22亿，显著高于2025年夏季的2.75亿。更重要的是，有记录以来，每个核心的日历月份——5月（10.7亿美元）、6月（10.8亿美元）、7月（11.8亿美元）和8月（12.76亿美元）——在国内票房收入上都单独突破了10亿美元大关。

行业是如何达到这一前所未有的顶峰的？这对未来的观影体验意味着什么？

一个重要的因素是Z世代（14-29岁）的积极回归，他们显著地将目光从数字屏幕转向了共享的影院体验。像*Obsession*（25岁以下观众占38%）、*Backrooms*（25岁以下观众占55%）和*Spider-Man: Brand New Day*（25岁以下观众占51%）这样的电影，在这个群体中获得了强烈的关注。Fandango的一项研究证实，Z世代和千禧一代更偏爱集体观影，92%的人倾向于共享体验。

然而，如果没有非频繁观影者的复苏，这一纪录是不可能实现的。Greenlight Analytics的负责人Bill Skelly观察到，“大量的非频繁观影者”在夏季购买了多张电影票，这表明观影习惯正在强有力地重建。Skelly补充说，这种势头并未减弱，秋季热门影片的预售情况远超去年。

其他促成因素包括高端银幕的持久吸引力，以及至关重要的、持续不断地供应多样化且引人入胜的影片。

<div><figure><div><p><img srcset="https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg 3000w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=150,100 150w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=300,200 300w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=1024,683 1024w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=1536,1024 1536w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=2048,1365 2048w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=630,420 630w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=60,40 60w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=352,235 352w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=900,600 900w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=110,73 110w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=285,190 285w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=320,213 320w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=640,427 640w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=800,533 800w, https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?resize=1280,853 1280w" decoding="async" width="1024" height="683" alt="" src="https://deadline.com/wp-content/uploads/2026/09/MCDMICH_LG028.jpg?w=300"></p></div><figcaption><span>MICHAEL, Jaafar Jackson as Michael Jackson, 2026. ph: Glen Wilson / © Lionsgate / Courtesy Everett Collection</span></figcaption></figure></div>

Lionsgate的*Michael*于4月下旬上映，为火热的暑期档定下了基调。该片成为该制作公司有史以来国内票房最高的电影（3.723亿美元），并以超过10亿美元的全球票房成绩。*Michael*吸引了多元化的观众（30%黑人，30%白人，29%西班牙裔/拉丁裔，45%非频繁观影者），证明了其广泛的吸引力。

电影融资人Joseph M. Singer将整个夏季“事件性电影”的战略性发行比作“精心调校的伦敦爱乐乐团的演奏”，每一部电影都吸引了其独特的受众群体。继*Michael*之后，20th Century Studio的*The Devil Wears Prada 2*上映，吸引了75%的女性观众，其中非频繁观影者的比例更是高达56%。

<div><figure><div><p><img srcset="https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg 2733w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=150,63 150w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=300,125 300w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=1024,427 1024w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=1536,640 1536w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=2048,854 2048w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=240,100 240w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=60,25 60w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=352,147 352w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=110,46 110w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=285,119 285w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=320,133 320w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=640,267 640w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=800,333 800w, https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?resize=1280,533 1280w" decoding="async" width="1024" height="427" alt="" src="https://deadline.com/wp-content/uploads/2026/05/MCDDEWE_WD032.jpg?w=300"></p></div><figcaption><span>THE DEVIL WEARS PRADA 2, Anne Hathaway, 2026. © Walt Disney Studios Motion Pictures /Courtesy Everett Collection</span></figcaption></figure></div>

Focus Features的*Obsession*获得了邪典追捧，强烈吸引了18-34岁的观众，并最终吸引了更年长的观众。这部电影以及A24的惊喜热门*Backrooms*，都凸显了观众对YouTube创作者Curry Barker和Kane Parsons的大银幕内容的日益增长的胃口。

<div><figure><div><p><img srcset="https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg 3000w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=150,100 150w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=300,200 300w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=1024,683 1024w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=1536,1025 1536w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=2048,1366 2048w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=630,420 630w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=60,40 60w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=352,235 352w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=900,600 900w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=110,73 110w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=285,190 285w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=320,213 320w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=640,427 640w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=800,534 800w, https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?resize=1280,854 1280w" decoding="async" width="1024" height="683" alt="" src="https://deadline.com/wp-content/uploads/2026/09/MCDOBSE_UC034.jpg?w=300"></p></div><figcaption><span>OBSESSION, from left: Inde Navarrette, Michael Johnston, 2025. © Focus Features /Courtesy Everett Collection</span></figcaption></figure></div>

<div><figure><div><p><img srcset="https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg 1832w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=150,84 150w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=300,169 300w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=1024,576 1024w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=1536,864 1536w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=600,338 600w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=178,100 178w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=125,70 125w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=660,370 660w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=1280,720 1280w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=1000,563 1000w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=910,511 910w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=681,383 681w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=450,253 450w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=250,140 250w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=296,166 296w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=248,139 248w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=200,112 200w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=270,152 270w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=60,34 60w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=352,198 352w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=110,62 110w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=285,160 285w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=320,180 320w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=640,360 640w, https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?resize=800,450 800w" decoding="async" width="1024" height="576" alt="'Backrooms' box office" src="https://deadline.com/wp-content/uploads/2026/05/Backrooms-6.jpg?w=300"></p></div><figcaption><span>Renate Reinsve in ‘Backrooms’</span><cite>A24</cite></figcaption></figure></div>

即使是Disney/Lucasfilm的*Star Wars: Mandalorian and Grogu*，尽管是票房收入最低的真人版*Star Wars*电影（国内票房1.777亿美元，制作成本1.65亿美元），但它为阵亡将士纪念日周末做出了显著贡献，避免了2024年假日周末的疲软重演。

<div><figure><div><p><img srcset="https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg 2525w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=150,75 150w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=300,149 300w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=1024,509 1024w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=1536,763 1536w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=2048,1018 2048w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=201,100 201w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=60,30 60w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=352,175 352w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=110,55 110w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=285,142 285w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=320,159 320w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=640,318 640w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=800,398 800w, https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?resize=1280,636 1280w" decoding="async" width="1024" height="509" alt="Spider-Man: Brand New Day" src="https://deadline.com/wp-content/uploads/2026/08/MCDSPMA_CO021-e1786292713237.jpg?w=300"></p></div><figcaption><span>‘Spider-Man: Brand New Day’</span><cite>Sony/Marvel</cite></figcaption></figure></div>

Singer进一步阐述了成功的排片策略，指出像*Spider-Man: Brand New Day*、*The Odyssey*、*Toy Story 5*和*The Devil Wears Prada 2*这样的电影“并非针对同一批观众”，但它们共同提供了“人人都能找到喜欢的东西”。他强调，“观影是靠习惯驱动的”，而这一循环在COVID-19和行业罢工中被打破，但现在正被“稳定且多样化的优质影片流”所重建。

Skelly的另一个关键见解是：“在我们的数据中，我们看到女性观众参与度很高。有几部电影是‘为女性量身打造’的，但远远不够。相反，她们制作了女性感兴趣的电影。”这包括*Michael*（女性观众占58%）、*Obsession*（女性占41%）、*Backrooms*（25岁以下女性占24%）和*The Odyssey*（25岁以上女性占31%）。

尽管整体成功，但也有一些值得注意的失利，包括*Supergirl*（国内票房7230万美元，制作成本1.86亿美元）、*Moana*（票房1.262亿美元，制作成本2.5亿美元）和*The End of Oak Street*（国内票房5130万美元，制作成本8000万-9200万美元），这些影片因营销混乱而受挫。即使是Universal/Illumination的*Minions & Monsters*也成为其系列中国内票房最低的一部（1.83亿美元），但其较低的成本和商品化将确保其盈利。这些案例表明，观众正在做出明智的选择，不愿意奖励那些与前作过于相似或缺乏清晰身份的影片。世界杯比赛在美国时区进行，也给6月下旬和7月上旬上映的影片带来了挑战。

一位电影公司老板表示，最重要的催化剂是“几代人都对流媒体作为首选目的地感到厌倦”。随着Netflix等流媒体平台面临挑战，其新颖性逐渐消退，“流媒体注定将成为家庭娱乐的有线电视”。Singer也表达了同样的观点，他说：“与此同时，流媒体不再令人感到特别。人们在节目播放时会做饭、发短信、聊天和刷手机。它已经变成了有线电视的一个版本。”影院体验的社交性，尤其是对Z世代而言，现在更具价值。

<div><figure><div><p><img srcset="https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg 11648w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=150,113 150w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=300,225 300w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=1024,768 1024w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=1536,1152 1536w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=2048,1536 2048w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=133,100 133w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=210,157 210w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=60,45 60w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=352,264 352w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=600,450 600w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=110,83 110w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=285,214 285w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=320,240 320w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=640,480 640w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=800,600 800w, https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?resize=1280,960 1280w" decoding="async" width="1024" height="768" alt="" src="https://deadline.com/wp-content/uploads/2026/08/ROAK_01287.jpg?w=300"></p></div><figcaption><span>‘The Rivals of Amziah King’</span><cite>Black Bear</cite></figcaption></figure></div>

然而，对于中小型影片来说，道路依然充满挑战。尽管获得了评论界的赞誉（例如，*The Rivals of Amziah King*在Rotten Tomatoes上获得89%的好评）或获得了不错的观众评分（*By Any Means*获得88%），但这些影片在银幕空间上难以与大制作影片抗衡。A24的成人喜剧*The Invite*成为一个显著的例外，它成为了“情侣们的一个小型目的地”，并证明了即使是小成本影片，只要有“惊人的魄力”，也能成为热门事件。Lionsgate Motion Picture主席Adam Fogelson强调，营销人员需要为Z世代“学习一种完全不同的语言”，强调真实性和避免在预告片中过度透露。

展望未来，2026年有望成为后疫情时代美国国内票房最高的一年，有望达到100亿美元。即将上映的Disney/Marvel Studios的*Avengers: Doomsday*和Warner Bros/Legendary的*Dune: Part Three*预计将继续保持这一势头。专家建议，关键在于开发独特、情感共鸣的影片，让特定观众能够将其视为自己的作品。

就目前而言，观影体验的现状无疑是稳健的。正如一位电影公司老板所说：“观众们很清楚，他们需要付出更多的努力来安排时间，观看为他们量身打造的影片……他们已经向影院屈服了。”

夏季国内票房领跑者（5月1日至9月7日）：

环球影业：12.3亿美元，比2025年夏季增长63%
迪士尼：10.34亿美元，下降2%
索尼：10亿美元，增长459%
Lionsgate：2.7亿美元，增长296%
华纳兄弟：2.393亿美元，下降76%
派拉蒙：2.198亿美元，下降21%
Amazon MGM Studios：1.701亿美元，增长400%

夏季国内票房十大影片：

Spider-Man: Brand New Day (索尼) 9.232亿美元
The Odyssey (环球) 5.89亿美元
Toy Story 5 (迪士尼) 4.799亿美元
Obsession (Focus) 2.634亿美元
Michael (Lionsgate) 2.425亿美元（影院总票房3.723亿美元）
The Devil Wears Prada 2 (迪士尼) 2.206亿美元
Backrooms (A24) 1.975亿美元
Minions & Monsters (环球) 1.831亿美元
Star Wars: Mandalorian & Grogu (迪士尼) 1.777亿美元
Moana (迪士尼) 1.262亿美元

Popcorn Wire

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