The 'Netflix Janchi' festivities were a testament to the platform's successful decade in South Korea, transforming the cultural complex into an immersive experience with themed booths, interactive games, exclusive merchandise, live music, and appearances by a constellation of Korean stars. Beyond the physical event, online broadcasts garnered an additional 3.58 million cumulative views, underscoring the widespread interest.
Taking the stage, Sarandos lauded the Korean creative community, emphasizing its pivotal role in Netflix's global strategy. He also offered an exclusive preview of upcoming Korean titles, including veteran filmmaker Lee Chang-dong's Oscar hopeful Possible Love, the historical drama Tantara, and highly anticipated series such as Grand Galaxy Hotel, She, Wolf, the second season of the zombie hit All of Us Are Dead, and a live-action adaptation of the popular anime Solo Leveling.
"For Netflix, Korea is more than a market," Sarandos declared. "It is where we discovered new possibilities, and where we learned how far a story can travel. And it is one of our most treasured partners for the future we are building together."
To further illustrate this success, Netflix unveiled compelling data highlighting the unprecedented reach of its Korean programming. K-content now stands as the streamer's most-watched non-English-language category, with over 80 percent of global Netflix subscribers having engaged with at least one Korean title. Since the company began tracking its global Top 10 rankings in June 2021, more than 200 Korean productions have made their mark on these charts. Notably, all three seasons of Squid Game dominate the top spots on Netflix's all-time most-watched non-English television list, while this year's hit Teach You a Lesson recently secured the tenth position. Between April 2025 and March 2026, Korean productions generated over 12 billion viewing hours on Netflix, second only to U.S. content.
The celebration was graced by an impressive roster of Korean talent. Stars from Squid Game, including Lee Jung-jae, Lee Byung-hun, and Park Hae-soo, reminisced about the show's global phenomenon. Other notable attendees included Ahn Hyo-seop from KPop Demon Hunters, Koo Kyo-hwan and Jung Hae-in of D.P., and cast members from popular series like Hellbound, Mask Girl, Culinary Class Wars, and The Trauma Code: Heroes on Call.
The upcoming slate presentation brought even more star power. Jeon Do-yeon, Sul Kyung-gu, Zo In-sung, and Cho Yeo-jeong appeared to support Possible Love, which secured the Silver Lion Grand Jury Prize at Venice and is slated for a global Netflix debut on November 6. Song Hye-kyo, Gong Yoo, and Kim Seol-hyun introduced Tantara, a period drama set against the backdrop of the 1960s-1980s Korean entertainment industry, premiering on December 11. Further highlights included the supernatural fantasy Grand Galaxy Hotel starring Lee Do-hyun and Shin Si-a, She, Wolf with Kim Min-ju, Lomon, and Moon Sang-min, and All of Us Are Dead Season 2, whose cast members Park Ji-hu, Yoon Chan-young, Cho Yi-hyun, and Lomon were present. Rising star Byeon Woo-seok also made an appearance to introduce the highly anticipated live-action Solo Leveling, where he portrays protagonist Sung Jin-woo.
Despite ongoing strategic shifts within Netflix globally, the Seoul anniversary event unequivocally reaffirmed the streaming giant's unwavering commitment to Korean entertainment, solidifying its status as a cornerstone of the platform's international content strategy for years to come.