The ambitious attempt to reframe "The Uprising," a film centered on the 1381 Peasants' Revolt, as the genesis of the legendary outlaw Robin Hood, has evidently fallen flat with moviegoers. The film, directed by Paul Greengrass, premiered this past weekend to a meager $3.25 million across 2,068 North American theaters.
This anemic performance is particularly disheartening for a production that carried a $20 million budget and features Oscar-nominee and former "Spider-Man" star Andrew Garfield. Adding to the woes, the film's B- CinemaScore suggests that critical word-of-mouth won't be enough to salvage its theatrical run. Focus Features, which acquired domestic rights for $11 million and invested millions more in promotion and distribution, is now facing a significant financial loss.
The studio's bold marketing shift, which saw promotional materials include an addendum title like "The Rise of Robin Hood" just weeks before release, was a clear attempt to inject commercial appeal into a genre often considered a tough sell. Historical dramas, unless helmed by a box office titan like Christopher Nolan or generating awards buzz, frequently struggle to connect with modern audiences. Focus Features likely gambled on the Robin Hood angle as a last resort, reasoning that any strategy was better than none.
However, the move highlights a broader trend concerning the Maid Marian-loving archer. Recent attempts to revitalize the Robin Hood legend have also struggled. A24's "The Death of Robin Hood," also a $20 million production, only managed $9.5 million globally, with a mere $5.4 million domestically. This suggests that younger generations may not share the same enthusiasm for the character as their predecessors.
While Kevin Costner's 1991 blockbuster "Robin Hood: Prince of Thieves" soared to nearly $400 million worldwide, subsequent iterations have seen diminishing returns. Ridley Scott's 2010 "Robin Hood," starring Russell Crowe, disappointed with $321.7 million globally against a $237 million budget, leading to scrapped trilogy plans. Similarly, the 2018 "Robin Hood" starring Taron Egerton failed to recoup its $100 million production cost, grossing just $86.5 million worldwide.
Director Greengrass has openly acknowledged that "The Uprising's" ending was crafted to set up Robin Hood's subsequent adventures. Yet, given the film's dismal box office performance, it appears fans may have to content themselves with this origin story, as a second act for this particular Robin Hood seems unlikely.
