Ilaya Ilaya's mission is clear: to foster Filipino cinema, prioritize women-led narratives, explore underappreciated genres, and provide a platform for filmmakers who often struggle to gain support outside established studio systems. Jadaone and De Guzman, whose collaboration dates back to their early days at Star Cinema, are poised to bring a fresh perspective to the industry.

The initial slate of projects showcases this ambitious vision, kicking off with the found-footage horror film Birdsong. Directed by Pam Miras (Medusae) and penned by Glenn Barit (Cleaners), with Irene Villamor as creative producer, the film follows an ornithologist's quest for a mythical bird and closure over a decade-old disappearance. The project has already garnered international recognition, winning the Kantana Sound Studio Asian Project Award. Jadaone expressed enthusiasm for the collaboration, noting, "It’s our first time working with Pam Miras as a director... We really love the way Pam handles experimentation."

Also in development is the supernatural comedy Chandra Catacutan And The Curse Of The Fuchsia Moon, set to star veteran actress Eugene Domingo (Sisa). Directed by Tim Rone Villanueva, whose work at Cinemalaya caught Jadaone's eye, the film centers on the children of a manananggal (a creature from Philippine folklore) who reunite after their mother suffers a mid-air stroke, leaving her unable to rejoin her lower half. The slate further includes Crème de la Crème, a coming-of-age whodunnit to be helmed by Irene Emma Villamor, written by Glenn Barit from a story by Natts Jadaone, drawing inspiration from a real-life incident at a Philippine science high school.

Antoinette Jadaone herself will return to the director's chair for Boldstar, a dark comedy starring Angelica Panganiban (That Thing Called Tadhana) and produced by Bianca Balbuena (Sunshine). This project, which won the CJ Entertainment Prize at the Asian Project Market in 2019 and was selected for the Berlinale European Co-Production Market in 2020, is now being revived after several delays. Balbuena commented on its timeliness, stating, "The project feels very ripe and momentous now, especially after Antoinette’s Crystal Bear win and sold-out local screenings of Sunshine."

Beyond the silver screen, Ilaya Ilaya is expanding into television. Jadaone is set to showrun an as-yet-untitled romantic comedy series for Netflix Philippines, co-written with Fatrick Tabada (Flower Girl). This marks Jadaone's return to the rom-com genre that established her as a local favorite, nearly a decade after Love You To The Stars And Back. She previously collaborated with Netflix on Replacing Chef Chico.

Perhaps the most unique offering on the slate is an immersive stage adaptation of Jadaone's acclaimed film Sunshine. Directed by Mikko Angeles (Bar Boys: The Musical) and written by Mika Regis (Unica Hijas), the production will feature Maris Racal reprising her role in her stage debut. Envisioned as a choose-your-own-adventure experience, it aims to engage audiences directly with the film's themes of agency and choice. Co-founder Reign Anne De Guzman shared her anticipation, saying, "What I’m most looking forward to is being able to tell stories that we really believe in."

Through Ilaya Ilaya, Jadaone and De Guzman aspire to deepen the appreciation for Filipino cinema, both locally and internationally, by telling stories that resonate deeply and champion fresh voices.