The fascination with Elizabeth Holmes, the disgraced founder of Theranos, appears to be far from over. Despite years of extensive media coverage, including podcasts, documentaries, and a high-profile TV series, audiences flocked to cinemas for A24's latest offering, 'You Can See Everything.' The documentary's opening weekend brought in a staggering $15 million from 855 screens, as reported by Indiewire, making it the second-highest debut for a non-music documentary in history. This places it just behind Michael Moore's 2004 political exposé, 'Fahrenheit 9/11,' which launched during the heightened atmosphere of an election year.

The film's success is a testament not only to the public's enduring interest in stories of ambition and downfall but also to A24's masterful marketing strategy. The studio managed to generate immense intrigue by teasing the documentary's secrets without revealing any major spoilers, leading to over 2,000 reported sellouts. This clever campaign turned 'You Can See Everything' into a must-see event, proving that even a well-trodden narrative can find new life with the right approach.

The documentary benefits from the creative vision of co-directors Nathan Fielder and Lance Oppenheim. Fielder, known for his unique brand of meta-comedy in shows like 'Nathan for You' and HBO's 'The Rehearsal,' brings a distinct sensibility that seems to perfectly complement the complex and often unsettling persona of Holmes. Oppenheim, too, is riding a wave of success, having recently directed another A24 hit, the Robert Pattinson-led drama 'Primetime,' which has grossed nearly $45 million against a $14.5 million budget. With 'You Can See Everything' carrying a modest $7 million budget, it's poised for a highly profitable run.

This impressive performance further solidifies A24's remarkable comeback. Just last year, the studio faced challenges, investing $75 million from a Thrive Capital valuation of $3.5 billion into several underperforming projects. Films like 'The Smashing Machine,' a $50 million production meant to be an Oscar vehicle for Dwayne Johnson, and Ari Aster's 'Eddington,' which explored the COVID era, proved to be costly flops. However, A24's fortunes dramatically shifted with the December 2025 release of 'Marty Supreme,' a drama about a ping-pong player that became their highest-grossing film ever, earning $192.4 million on a $70 million budget. This record was quickly surpassed by the summer hit 'Backrooms,' which raked in over $400 million from a $10 million budget. While there have still been a few misses, such as 'Mother Mary,' successes like 'Tony' and 'The Drama' have significantly outnumbered them.

In an industry where major studios are increasingly consolidating or disappearing, A24 stands out as a beacon of hope. Its $3.5 billion valuation and consistent ability to deliver both artistic freedom and broad audience reach make it an attractive home for auteurs like Fielder and Oppenheim, demonstrating the power of compelling storytelling and astute market positioning. The enduring public appetite for narratives of human triumph and failure, perfectly embodied by Elizabeth Holmes's dramatic fall from grace, continues to be a potent force at the box office, and A24 is expertly tapping into it.