Creator Mike White's latest installment of 'The White Lotus' has taken over the glamorous French Riviera, culminating in a significant portion of its final shoot at the famed Hôtel Martinez on Promenade de la Croisette. This marks a pivotal moment in the six-month-long production, which previously saw scenes shot during the Cannes Film Festival itself and at the Airelles Château de la Messardière in Saint-Tropez, which will serve as the 'White Lotus du Cap.'

As reported by Deadline, the Hôtel Martinez has undergone a complete transformation to embody the 'White Lotus Cannes.' The hotel's lobby is now replete with intricate set pieces and props, offering a tantalizing peek into the show's upcoming environment. Among the visible elements are golden palm trees, a meticulously crafted fake elevator, a replica check-in desk, a circular sofa, and distinctive blue armchairs framed by a blue painting of a man. Everywhere, from furniture to windows and carpets, the new 'White Lotus' logo is proudly displayed.

This Season 4 logo is a notable departure from the ornate, floral designs seen in previous seasons. Embracing the art deco style of the Hôtel Martinez, the new emblem features a font that cleverly mimics the hotel's actual marquee. This evolution in branding has become a subtle tradition for the series, with each season's unique logo often first revealed through production slate photos. The shift hints at the distinct ambiance and narrative awaiting viewers in the French setting.

Filming is reportedly moving to Palm Beach this week, with a rumored week-long return to the Martinez to follow, suggesting the hotel may have been fully booked out to accommodate the production. Signs around the set, such as one reading, "This is a fragile movie set, please do not touch or move any set elements," underscore the intricate detail involved in bringing White's vision to life. Beyond the grand set pieces, smaller 'White Lotus' branded items like caps, towels, bags, and scarves are also scattered throughout the hotel lobby, further immersing the location in the show's universe.

Local businesses are already anticipating the positive impact of hosting such a high-profile production. A doorman at the Martinez expressed his enthusiasm to Deadline, beaming that the show will "surely get us more customers" once the season premieres next year.

Mike White not only writes and directs the series but also serves as an executive producer alongside David Bernad and Mark Kamine. The ensemble cast for Season 4 is a star-studded affair, featuring talents such as Laura Dern, Steve Coogan, Vincent Cassel, Caleb Jonte Edwards, Ben Kingsley, Dylan Ennis, Corentin Fila, Ari Graynor, Marissa Long, Alexander Ludwig, Chris Messina, AJ Michalka, Kumail Nanjiani, Nadia Tereszkiewicz, and Max Greenfield. With production in its final stages, anticipation for the next dark, comedic saga of luxury and dysfunction is building.